LIVE WEBINAR

Incrementality on Amazon: Bidding to Value

Driving an ad click is what every brand hopes to do with their ecommerce advertising. But not every click is of the same value. An ad click poached from a competitor is better for your business than one on your own branded keyword that could have been captured organically. In this webinar, Kyle Barron, Teikametrics' head of sales engineering, will explain how and why successful brands are adopting this ‘value-based bidding’ strategy – rather than a rules-based one – in order to grow their Amazon business effectively over time.

Here's what we'll cover:

  • How bidding logic should be organized in order to win auctions when it's appropriate, and step away when it's not
  • Common mis-steps from brands in terms of overbidding or underbidding
  • Why a rules-based approach can miss key opportunities for driving profitable sales
  • Outlining how to build a good value-based bidding program based on your business' needs and circumstances

Duration

1 Hour ,

Your hosts

kyle-headshot

Kyle Barron Head of Sales Engineering, Teikametrics

andrew waber

Andrew Waber Director of Insights, Teikametrics

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