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Amazon vs. Walmart Benchmark Report
In the world of ecommerce, two giants stand above the rest: Amazon and Walmart. Previously, we’ve seen them leverage their rock-solid brands to fill different spaces in the industry. While they started with divergent approaches, our benchmark report found that there may not be as many differences as you think. Whether you’re dipping your toe into the ecommerce waters or are a bona fide industry expert, we have key data points, takeaways, and information to help you succeed on your preferred marketplaces in 2024.
You'll discover:
- The average CPC (cost-per-click) for Amazon was $0.82, double that of Walmart at $0.41.
- Regarding average order value, Walmart appears to offer higher value for sellers at an average of $41.56 over Amazon’s $34.70
- Conversion rates were high on both marketplaces, implying that Amazon and Walmart will likely be neck and neck in terms of opportunities and competition.
In the world of ecommerce, two giants stand above the rest: Amazon and Walmart. Previously, we’ve seen them leverage their rock-solid brands to fill different spaces in the industry. While they started with divergent approaches, our benchmark report found that there may not be as many differences as you think. Whether you’re dipping your toe into the ecommerce waters or are a bona fide industry expert, we have key data points, takeaways, and information to help you succeed on your preferred marketplaces in 2024.
You'll discover:
- The average CPC (cost-per-click) for Amazon was $0.82, double that of Walmart at $0.41.
- Regarding average order value, Walmart appears to offer higher value for sellers at an average of $41.56 over Amazon’s $34.70
- Conversion rates were high on both marketplaces, implying that Amazon and Walmart will likely be neck and neck in terms of opportunities and competition.
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