These benchmarks underscore how focusing on constantly measuring meaningful performance data, with the capability to make changes to your tactics and strategy as that data indicates, is the bottom line for success on both Amazon and Walmart.
Essential data from the report includes:
Year to date, Amazon CPCs average at $0.85. Walmart CPCs average at $0.40. Both Amazon and Walmart CPCs are trending upward.
Average Order Value continues to maintain relative stability on Amazon while increasing significantly on Walmart.
Year to date, Amazon has an average ACoS of 19.7% and Walmart an average of17.9%.
These benchmarks underscore how focusing on constantly measuring meaningful performance data, with the capability to make changes to your tactics and strategy as that data indicates, is the bottom line for success on both Amazon and Walmart.
Essential data from the report includes:
Year to date, Amazon CPCs average at $0.85. Walmart CPCs average at $0.40. Both Amazon and Walmart CPCs are trending upward.
Average Order Value continues to maintain relative stability on Amazon while increasing significantly on Walmart.
Year to date, Amazon has an average ACoS of 19.7% and Walmart an average of17.9%.