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Free eBook:
2020 Back to School Amazon Advertising Report

To understand how back-to-school shopping has differed during the pandemic, the Teikametrics team examined nine weeks’ worth of our customers’ Amazon advertising activity across more than 30,000 related search terms in both 2019 and 2020.

In this ebook we uncover how back-to-school search behavior changed on Amazon in 2020, along with the downstream impacts on corresponding advertising metrics, such as:

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  • Click volume on ‘back-to-school’ search terms dropping by nearly 50% year-over-year
  • Dramatic shifts in the popularity of certain categories of 'back-to-school' search terms 
  • CPCs on ‘back to school’ terms dropping lower - versus the increase demonstrated over the same period in 2019



See a sneak peak of the eBook below:

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Get the Report

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