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Market Intelligence Terms You Need To Know

If you’re new to thinking about market intelligence, it can be dizzying to make sense of all the specialized language.

In this free download we define some of the terms that you’ll need to understand ecommerce market intelligence. 

Save it on your hard drive as an easy reference or print it and hang it at your desk so it's never out of reach.

Some of what you'll get from this glossary:
  • Sort out the difference between competitive intelligence and market intelligence
  • Learn how Brand Coverage on Search relates to Share of Voice
  • Understand the full extent of the digital shelf

Get the Glossary

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