Amazon, the most disruptive force in retail today, has experienced massive growth over the past decade. This growth has caused a fundamental change in how the retail economy functions.
In this eBook we cover,
- Reasons why Amazon should be treated differently than just another eCommerce channel
- Amazon business models and how to protect your brand
- Pricing strategies, how to control the channel and measure performance
- Advanced advertising strategies and reasons why advertising on Amazon is not optional in 2019
- Strategies to succeed with managing inventory and
Whether you’re a veteran of Sponsored Products (or you’re just starting to learn the ropes), this eBook will help you understand the reasons behind eCommerce success, beginning with an alignment between inventory management, pricing, and advertising.