Hi there,
Welcome back to this week’s Page One!
This week's newsletter is all about Amazon Streaming TV ads. What are they? Why should you use them? How do they work? We'll answer those questions and more in this week’s newsletter. Learn everything you need to know about Amazon STV ads and how they can benefit your business!
Amazon STV ads allow brands to reach their audience uniquely and expand their reach as over 50 million monthly users lean into streaming TV. These video ads are shown before, during, or after streaming content on streaming devices, and STV ads are inserted into the stream of video content and cannot be skipped or muted. Because this ad type is available under the DSP umbrella, it is open to both those who sell on Amazon and those who do not. Advertisers are able to utilize the DSP console rather than the Amazon advertising console to create campaigns. However, STV is now available through the ad console as a beta, but it has fewer features/advantages/controls.
Amazon STV ads are only available in US and UK marketplaces. Currently, adult products, used products, refurbished products, and products in closed categories are unavailable for advertising with this ad type. Check out a complete list of ineligible products here.
What are the benefits of using Amazon STV ads?
Amazon Streaming TV ads offer a few benefits for your advertising strategy. First, they offer reach. Over 50 million monthly users tune into streaming TV content, and that's a lot of potential customers!
Additionally, these ads are non-skippable, meaning it is almost guaranteed that your audience will see your ad. Unless they are on the phone or doing something else. How often do you actively watch a commercial? Our experts recommend that your creative includes voice-over to get the point across.
And finally, this ad type offers flexibility in terms of format and length. You can run a 15- or 30-second ad and choose between pre-, mid-, or post-roll placement.
According to Amazon, brands that leverage behavioral signals with STV ads see, on average, a 41% increase in consideration and a 29% increase in median purchase rate.
Now that you know a little more about Amazon STV ads, we hope you'll consider adding them to your advertising strategy. If you have any questions, don't hesitate to reach out to talk with us.
Cheers,
Madeline
