Hey there,
Welcome back to the Page One newsletter (or welcome to your first issue)!
We’ve talked before about how getting your products to page one of search requires attention to many different elements of your marketplace business. We’re talking about ad structure, listing content, pricing, reviews and ratings, and so much more.
What about Buy Box percentage?
Margaret Thibadeau, Senior Ecommerce Analyst here at Teikametrics, says that Buy Box win percentage is one of the key factors she looks at when assessing product performance.
Winning the Buy Box is critical to making organic sales. Moreover, Amazon Sponsored Products ads won’t even run, let alone hit top of search, if you’re not winning the Buy Box.
You can review your Amazon Buy Box percentages by looking at Business Reports in Seller Central.
Margaret recently explained the importance of checking Buy Box percentages in a blog outlining 5 areas outside of ads she regularly reviews with her clients.
Read her post to benefit from her experience managing large and complex ad accounts.
Until next week,
Sarah
PS. Margaret’s blog is actually part of an initiative to feature the advice from many of our brilliant ecommerce analysts to help you get your products to page one. Check them out:
- Three Amazon Product Listing Mistakes That Kill Ad Performance, by CJ Haugen, Senior Ecommerce Analyst
- Product Attribute Targeting, by Ian Miller, Senior Ecommerce Analyst, DSP Strategy
- How To Outperform Your Amazon Competitors, by Pat McDonough, Senior Ecommerce Analyst
- What Amazon Advertisers Need To Know About Bidding, by David Hassler, Ecommerce Analyst Supervisor
- How To Win The Buy Box On Amazon (okay, this is actually a blog I wrote a few months ago, sharing now in case you want to go deeper into how the Buy Box works and how to troubleshoot if you’re not winning it)