Confused about Amazon policies? Constantly worried about suspension, ASIN suspension, and other nasty consequences to violating Amazon policy? We brought in EXPERTS to answer ALLLLLL your questions. 

Lesley Hensell: Lesley is a partner with Riverbend Consulting, whose 50+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (19 and 13) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.

Lauren Barbera: Lauren helps clients find real-world, scalable solutions to their problems and translates them through the Amazon lens. Lauren worked for Amazon for nearly 12 years, first in Seller Performance Operations, then on the business teams managing Seller Performance programs. She tirelessly worked to address authenticity, fraud, money laundering, and condition, all while providing front-line support to Amazon executives via high-level escalations. If you ask, Lauren WILL sing karaoke duets with you.

Kelly Johnston: Kelly is the glue that holds Riverbend Consulting together and was with the company at its founding. She survived 10 years in the digital salt mines of Amazon Seller Performance. Before that, Kelly held other e-commerce roles where she worked in content, sales, and operations. When not helping clients, Kelly is a talented artist. Collage and up-cycled assemblages are her current passions.

This was a high-value session with lots of questions from participants. Make sure you watch it through!