The 2022 Black Friday, Cyber Monday Benchmark Report
Black Friday through Cyber Monday is the most important weekend for every marketer — not just sales. Buyer and seller trends can foreshadow what we see in the coming year. We’ve aggregated key data points from the sales period and provided our expert insight, so you know what actions to take to make 2023 an even more successful year. Download today and start winning!
What you'll learn:
Walmart had a greater Ad Sales Delta than Amazon, revealing greater shopper interest in the platform
Higher Cyber Monday CPCs means increased competition
Black Friday/Cyber Monday traffic was higher with consistent conversions compared to other sales during that time period
Black Friday through Cyber Monday is the most important weekend for every marketer — not just sales. Buyer and seller trends can foreshadow what we see in the coming year. We’ve aggregated key data points from the sales period and provided our expert insight, so you know what actions to take to make 2023 an even more successful year. Download today and start winning!
What you'll learn:
Walmart had a greater Ad Sales Delta than Amazon, revealing greater shopper interest in the platform
Higher Cyber Monday CPCs means increased competition
Black Friday/Cyber Monday traffic was higher with consistent conversions compared to other sales during that time period
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