After examining months of Walmart advertising performance data across thousands of sellers, it’s clear how sellers and brands need to make category-specific adjustments to balance efficiency and growth.
We've dug into the data and have summarized the key takeaways you need to succeed. Don’t wait, download today!
Essential data from the report includes:
CPCs across all categories decreased YoY by approximately 26%
Beauty, Health, and Pets saw significant changes in CPC
Beauty, Food, Home saw significant changes in ACOS
After examining months of Walmart advertising performance data across thousands of sellers, it’s clear how sellers and brands need to make category-specific adjustments to balance efficiency and growth.
We've dug into the data and have summarized the key takeaways you need to succeed. Don’t wait, download today!
Essential data from the report includes:
CPCs across all categories decreased YoY by approximately 26%
Beauty, Health, and Pets saw significant changes in CPC
Beauty, Food, Home saw significant changes in ACOS