Sellers Can’t Afford to Wait on Walmart

While Amazon continues to lead the pack in marketplace dominance, Walmart has grown to rival it in value. By continually outperforming growth expectations, the marketplace has proven itself as an indispensable resource for sellers of all sizes. Reaching nearly 1B visitors in March of this year (with an average of over 300M in 2023) and $82B+ in ecommerce sales, Walmart has shown their investment in ecommerce is paying off, big time.

And, it's not just Walmart that's winning, third-party sellers are reaping the benefits as well. Studies show over 95% of Walmart Marketplace sellers are running profitable ecommerce businesses, with almost three-quarters earning profit margins greater than 20%. Even better, half of sellers are earning over $100,000 in annual revenue with 57% of enterprise brands generating $2M - $10M in annual sales.

Going even further, 2023 is the year that sellers truly saw the power of omnichannel marketing. With more opportunities to connect with and sell to your audience, omnichannel efforts can increase your reach, decrease your spend, earn you more data, and help you grow your business.

Don’t wait, this is your best chance to radically increase incremental sales, diversify, and improve your performance across all marketplaces. But, success isn’t guaranteed. You need the right strategy, technology, and marketplace data to win. That’s where we can help.

Sign up for World of Walmart and get what you need to take full advantage of this once-in-a-lifetime opportunity.