Why sell on Walmart.com?

Sellers Can’t Afford to Wait on Walmart.

With an average of over 300 million monthly visitors in 2023, alongside $82 billion in ecommerce sales, Walmart is proving to be an essential platform for sellers of all sizes.

Third-party sellers are thriving, with over 95% of Walmart Marketplace sellers running profitable businesses. Nearly three-quarters enjoy profit margins greater than 20%, and half are earning over $100,000 in annual revenue. Impressively, 57% of enterprise brands generate between $2 million and $10 million in annual sales.

In 2023, sellers have seen the transformative power of omnichannel marketing, which increases reach, decreases spend, and provides valuable data for business growth.

This is your prime opportunity to boost sales, diversify your presence, and enhance performance across all marketplaces. However, success requires the right strategy, technology, and data.

Join us at the World of Walmart virtual event to access the insights and tools you need to capitalize on this unparalleled opportunity. Sign up today and take your business to the next level!

Quick Facts on Walmart.com Performance

$75B+

Total Ecommerce Sales

100M+

Avg. Unique Monthly Visitors

+98%

U.S. Ecommerce Sales (2020-2022)

World of Walmart Agenda

October 1, 2024
10:00AM - 10:30AM EST
Benchmark Blitz: Walmart & Amazon Benchmarks, Trends, & More
Join us for an in-depth analysis of the latest benchmarks and trends shaping the eCommerce landscape on Walmart and Amazon. Gain valuable insights into the strategies driving success on these major platforms, understand the emerging trends, and learn how to leverage this data to optimize your eCommerce strategy. 
Cameron Yoder
Senior Manager Content & Community at Teikametrics
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Laura Pattison
Senior Director, Strategy & Insights at Teikametrics
10:30AM - 11:00AM EST
The Ultimate Advertising Playbook: 2024 Edition
Unlock the secrets to mastering Walmart's advertising platform with our comprehensive guide, tailored for 2024. This session will delve into the most effective advertising strategies, tips, and tools to help you maximize your ROI and reach your target audience on Walmart. Learn about the latest features, best practices for campaign optimization, and how to harness data to drive performance.
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Will Schneider
Principal Analyst at Teikametrics
11:00AM – 11:30AM EST
Let’s Grow Together: How Advertisers Can Expand Their Business with Walmart Connect
As the #1 U.S. omnichannel retailer, Walmart knows how to reach shoppers better than anyone, and their shoppers span a broad range of age demographics and household incomes. While retail becomes more complex and competitive, Walmart Connect has the scale, first-party data, and advertising solutions that can help connect you to customers no matter what their shopping journey looks like.Join Walmart Connect’s Diana Finster, Head of Agency & Technology Partnerships, to learn how their solutions can help you stand out to millions of shoppers you can’t find on other platforms to drive growth in today’s dynamic retail landscape.
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Diana Finster
Head of Agency & Tech Partnerships, Walmart Connect
11:30AM - 12:00PM EST
Let's Grow Together: Strategies for Growth in Q4 with Walmart Marketplace
Learn what to expect for Q4 and the holidays this year; How to make the most of increased traffic, strategies to increase sales, and much more.
Derek Conlin
Senior Director, Channel Partnerships + Business Strategy, Walmart Marketplace
Alicia Marshia
Senior Manager, Walmart Partnerships
12:00PM - 12:30PM EST
Moving Beyond ROAS: Diversifying Ad Types on Walmart
Take your Walmart advertising strategy to the next level by moving beyond traditional Return on Ad Spend (ROAS) metrics. In this session, we'll explore the benefits of diversifying your ad types on Walmart's platform. Learn about the various advertising options available, from Sponsored Products to Display Ads, and how to effectively utilize each to achieve your marketing goals. Discover advanced strategies to enhance brand visibility, drive traffic, and boost sales.
Raghavan A.
Team Manager, Walmart Premium Services at Teikametrics
Kiran V.
Team Manager, Walmart Standard Services at Teikametrics
12:30PM - 1:00PM EST
Unwrapping Holiday Insights with Walmart Connect
Walmart remains at the heart of holiday shopping for many Americans. Whether prepping for a festive gathering or wrapping the perfect gift for loved ones, many turn to Walmart to help make their holidays full of cheer.In this session, Walmart Connect’s Zach Hekker, Sr. Tech Partner Development Manager, will share exclusive insights on Walmart customer activities, shopping behaviors and search preferences during peak shopping season to help you better connect with customers shopping throughout the season and to help grow your holiday sales.
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Zachary Hekker
Sr. Manager, API Partner Expansion, Walmart Connect
1:00 – 1:30 PM EST
New Features on Walmart: Repricer, Reviews Accelerator, Omnispec & Assortment Growth

Get a first-look at new features coming to Walmart Marketplace! This is a great chance to learn the ins and outs of Walmart, and see new innovations to maximize growth on Walmart's Marketplace.

Joshua Luther
Manager, Business Operations
Rafael Rodriguez
Manager, Strategic Initiatives
Sarita Law
Product Manager, Walmart Global Tech
Anupama Aroonkumar
Senior Manager - Assortment Growth & Operations Strategy
Ryan Goldstein
Senior Product Manager, Teikametrics
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