Why sell on Walmart.com in 2025?

Walmart’s marketplace is now one of the most profitable and fastest-growing sales channels for eCommerce brands. With unmatched reach, high-intent shoppers, and omnichannel power, it’s becoming a must-have in any serious growth strategy.

  • Massive Scale: 300M+ monthly visitors and $85B+ in annual eCommerce sales.

  • High Profit Potential: 95% of sellers are profitable, with most enjoying margins over 20%.

  • Valuable Shoppers: A diverse, purchase-ready audience across categories.

  • Omnichannel Reach: Seamless online and in-store integration boosts visibility and sales.

Success on Walmart requires the right mix of advertising strategy, listing optimization, and data-driven decisions—and World of Walmart 2025 is your chance to learn exactly how to do it from the experts shaping the marketplace today.

Quick Facts on Walmart.com Performance

$75B+

Total Ecommerce Sales

100M+

Avg. Unique Monthly Visitors

+98%

U.S. Ecommerce Sales (2020-2022)

World of Walmart Agenda

October 1, 2025
12:00PM - 12:45PM EST
Benchmark Blitz: Walmart & Amazon Benchmarks, Trends, & More

Get the latest data-driven insights on marketplace performance across Walmart and Amazon. See how industry benchmarks have shifted, uncover emerging trends, and learn how to translate these metrics into real growth opportunities for your business in 2025.

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Will Schneider
Principal Analyst at Teikametrics
12:45PM - 1:30PM EST
Winning the Walmart Holiday Rush: Ad Tactics for Q4 & Beyond

Q4 is make-or-break for marketplace sellers. Learn directly from Walmart Connect how to position your ads for maximum reach and conversion during the busiest shopping season of the year. Gain insider tips on bidding strategies, seasonal creative, and advanced targeting to ensure your products stand out when it matters most.

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Zachary Hekker
Senior Partner, Technology Provider Partnerships
1:30PM - 2:00PM EST
Supercharge Your Walmart Listings, Sales, and ROAS with Teikametrics’ GenAI Smart Pages

Your ads are only as good as your listings. See how GenAI Smart Pages uses real marketplace data to continuously optimize product content, boosting both ad performance and organic rank. Learn how this AI-driven solution can save time, reduce costs, and unlock new sales potential.

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Ryan Goldstein
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Cameron Yoder
Director of Content Marketing
2:00PM - 2:30PM EST
From Listing to Logistics: New Tools Reshaping Marketplace Growth

Discover the latest innovations and features available to Walmart sellers—spanning from listing optimization to fulfillment and logistics upgrades. This session will highlight how these tools can accelerate growth, improve operational efficiency, and unlock new revenue opportunities.

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Matt Ligon
Senior Director, Global Strategic Partnerships
2:30PM - 3:00PM EST
Full-Funnel, Smarter Spend: The Ultimate Advertising Playbook for Walmart

Maximizing ROAS in 2025 means going beyond one-dimensional ad strategies. Learn how to diversify your ad mix—leveraging everything from Sponsored Products to display and video—to build a full-funnel approach that drives visibility, traffic, and sustained growth.

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Alex Benson
Customer Success Manager
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